Plinio Codognato 'Fiat 509' original 1925 color lithograph poster

This large-scale, original color lithograph poster by Italian graphic artist Plinio Codognato serves as an advertisement for the Fiat 509 automobile. Dated 1925 and printed by G.

Ricordi & Co., the artwork is characterized by its powerful and symbolic composition. It depicts a muscular, red-toned centaur standing above the Fiat factory silhouette, hoisting a red Fiat 509 car toward the sky. The centaur’s vibrant complexion is purposefully matched to the color of the vehicle, creating a cohesive and striking visual narrative. The artist, Plinio Codognato, was a prolific designer of commercial and theatrical advertisements throughout the 20th century.

The poster measures 55 inches by 39 inches and is signed by the artist in the plate at the lower left. The item is laid on board, float mounted under plexiglass within a custom frame, and measures approximately 61.375 inches by 45.5 inches overall. The lithograph displays signs of age, including fold marks, staining, small holes, peripheral losses, and tears.