Poster, Sepo, 1935
Record status
Individual type · partial
Period
c. 1935
Sepo (Severo Pozzati) Noveltex / Pour le Soir vintage poster c. 1935 58.875 h x 38.5 w in (150 x 98 cm) Utilizing Art Deco as a launching pad to examine the unspoken masquerade of nocturnal engagements, Sepo makes it clear that this formalwear can stand on its own with sleek flair and razor-sharp elegance.
But it's the essentially featureless visage that provides the visual hook: Broken down into geometric patterns and two-faced shadings, Sepo cunningly envisions the mask of socialization. Teasingly, he tilts the "s" in "soir" to give the impression that things are just slightly awry and not quite as they appear. Although Sepo's affiliation with Noveltex began around 1923, this poster gives printing credit to the artist's advertising agency Idea, which wasn't founded until 1932.
Sepo, Saint-Oven Provenance: Collection of William Crouse Exhibited: Art Deco: Commercializing the Avant-Garde, 28 September 2023 - 25 February 2024, Poster House, New York | Art Deco: The Golden Age of Illustration, 31 August 2025 - 29 March 2026, Sarasota Art Museum, Florida Literature: The Art Deco Poster, Crouse, p. 155; Weill/Art Deco, p.183; PAI-XXIX, 619 This work will ship from Chicago, Illinois.
Evidence at a glance
- Linked sources
- 1
- Photograph views
- 1
- Catalogue references
- 0
Counts describe this entry’s documentation, not authenticity, rarity or completeness. Photographs may show one specimen; check each caption and licence.
Physical characteristics
- Dimensions or weight (listing wording)
- 150 x 98 cm
Identification
- Source note
- Auction-house description published on Invaluable; the text keeps only the listing's object facts (condition, price and sale wording removed). Attribution and measurements describe the photographed example; independent type authentication remains research required.
- Candidate id
- inv-206659851
- Auction house
- Poster Auctions International Inc
- Listing object ID
- 206659851
Catalogue references
No catalogue numbers recorded. Numbers are only published once transcribed from a verified edition of a standard catalogue — they are never inferred.
Research required
- Research required: confirm the wider type, maker and dating against a specialist reference; this entry documents one recorded example.