Rolleiflex large store advertising photographic display
Record status
Individual type · partial
Period
late 1940's early 1950's
This large-format Rolleiflex advertising display is a significant example of in-store promotional material designed to demonstrate the clarity and sharpness of Rollei camera lenses.
Produced during the late 1940s to early 1950s, the piece consists of a substantial 29-inch by 36-inch photographic enlargement mounted to a rigid board. Unlike standard printed posters, this display features an actual black-and-white photograph printed on photographic paper from the original negative, illustrating the image quality produced by the system. To further highlight the technical capability of the brand's optics, a small 2.25-inch by 2.25-inch contact print is attached to the lower left corner of the mount, allowing viewers to compare the scale and sharpness between the original small-format negative print and the large enlargement.
The display prominently features a central image of a smiling baby, with the Rolleiflex brand logo positioned in the lower right area of the board. The entire unit has a total weight of approximately four pounds.
Evidence at a glance
- Linked sources
- 1
- Photograph views
- 1
- Catalogue references
- 0
Counts describe this entry’s documentation, not authenticity, rarity or completeness. Photographs may show one specimen; check each caption and licence.
Physical characteristics
- Weight
- approx. 4 pounds
- Material
- photographic paper mounted on board
- Dimensions
- 29 inches by 36 inches
Technical characteristics
- Feature
- 2.25 inch x 2.25 inch contact print included
- Print type
- photographic enlargement from original negative
Design
- Logo
- Rolleiflex
- Subject
- baby
Identification
- Source note
- Described from a single auction-house listing published on Invaluable (reproduced with Invaluable's permission). Details apply to that one example; other examples of the type may differ, and the listing is supplementary evidence, not authentication.
- Maker named in listing
- Rolleiflex
Catalogue references
No catalogue numbers recorded. Numbers are only published once transcribed from a verified edition of a standard catalogue — they are never inferred.