Sabena Belgian Air Lines travel poster, 'With Sabena you're in good hands', c. 1948
Record status
Individual type · partial
Period
ca. 1948
This vintage travel poster, printed by the Brussels-based firm Ets. O. De Rycker, features a vibrant colour lithograph illustration promoting Sabena Belgian Air Lines.
The artwork captures a reassuring image of a stewardess in uniform holding a young child, symbolizing the airline's slogan, 'With Sabena you're in good hands'. In the background, the scene depicts a classic propeller-driven passenger aircraft on the tarmac, accompanied by figures of a pilot and other travellers, evocative of the post-war era of aviation expansion. The poster features prominent typography in red and black, identifying the carrier and the promotional message.
The lithograph measures 98.5 cm by 65 cm for the work itself, with the total dimensions including the support reaching 108 cm by 75 cm. The printer, Ets. O. De Rycker, was a notable Belgian graphic art company active in Forest, Brussels, from 1894 to 1954. This piece represents the mid-20th-century golden age of travel marketing, highlighting Sabena's role as a major emblem of Belgian national pride in the aviation sector.
Evidence at a glance
- Linked sources
- 1
- Photograph views
- 1
- Catalogue references
- 0
Counts describe this entry’s documentation, not authenticity, rarity or completeness. Photographs may show one specimen; check each caption and licence.
Physical characteristics
- Technique
- Lithograph in colours
- Dimensions
- 98,5 x 65 cm (work), 108 x 75 cm (total)
Technical characteristics
- Printing
- Lithograph
Design
- Subject
- Sabena stewardess with a child in front of an aircraft
- Inscription
- With Sabena Belgian Air Lines you're in good hands
Identification
- Source note
- Described from a single auction-house listing published on Invaluable (reproduced with Invaluable's permission). Details apply to that one example; other examples of the type may differ, and the listing is supplementary evidence, not authentication.
- Maker named in listing
- Ets. O. De Rycker
Catalogue references
No catalogue numbers recorded. Numbers are only published once transcribed from a verified edition of a standard catalogue — they are never inferred.