Badge — Jamie Reid archive, Reid, Jamie, London, 1979
Record status
Individual type · partial
Period
1979
Badge — Jamie Reid archive, Reid, Jamie, London, 1979 is an object recorded by Victoria and Albert Museum, dated 1979. The museum's brief description reads: Circular pin badge.
Fluorescent yellow background with black text reading "NEVER MIND THE BOLLOCKS that was the" and a fluorescent pink with yellow text Sex Pistols logo below. Printed paper on metal backing covered with plastic. Jamie Reid archive. Museum description: Metal pin badge with printed paper and polyester film cover. Printed image is on fluorescent yellow background with typography in black and pink. The museum record gives material recorded as paper, plastic, metal; measurements Diameter 3.8 cm; place associated: London; maker recorded: Reid, Jamie.
These details come from the holding museum's own record; how far this object represents a wider collectible type has not yet been independently verified.
Evidence at a glance
- Linked sources
- 1
- Photograph views
- 1
- Catalogue references
- 0
Counts describe this entry’s documentation, not authenticity, rarity or completeness. Photographs may show one specimen; check each caption and licence.
Historical context
During the punk and post-punk period of 1976 to 1984, it was fundamental to wear your allegiances, political or musical, on your lapel in the form of the button badge. Better Badges, run by Joly McFie, was the small business leader in manufacture of punk buttons, of which this is an example. He started a stall in 1976 at a Ramones gig at the Roundhouse, London, and became a fixture of the scene with a mail order service too. Jamie Reid used McFie's process cameras to produce artwork for single sleeves for the Sex Pistols, which were subsequently turned into badges by McFie. This badge plays on the title of the Sex Pistols' first album Never Mind the Bollocks Here Comes the Sex Pistols, replacing the words Here comes with That was. This was evidently produced after the demise of the band, between 1978, when singer John Lydon left, and 1979 when Sid Vicious, bassist and sometime singer, died of a heroin overdose. Jamie Reid's cut-and-paste aesthetic developed from his interest in radical politics. His artistic style developed while at art college in Croydon, where he was influenced by the ideas of the avant-garde political group, the Situationist International. The political slant to his art was aroused by the May 1968 Paris student riots, which inspired fraternal protests organised by Reid at the Croydon College of Art. These were directed with fellow student Malcolm McLaren, later to become the manager of the Sex Pistols.
Physical characteristics
- Material
- paper, plastic, metal
- Dimensions
- Diameter 3.8 cm
Technical characteristics
- Technique
- Printed paper and plastic film pressed on to metal pin back.
- Maker recorded
- Reid, Jamie
- Place recorded
- London
Design
- Inscriptions recorded
- NEVER MIND / THE BOLLOCKS / that was the / SeX PiSTOLS
Identification
- Museum object name
- Badge
- Museum object number
- S.939-1990
- Museum system number
- O1152173
Catalogue references
No catalogue numbers recorded. Numbers are only published once transcribed from a verified edition of a standard catalogue — they are never inferred.
Research required
- Research required: confirm materials, dimensions, maker and wider type against the holding institution and a specialist reference.